PUBLIC FASHION SHOWS AROMA
FASHION
We may join soon public Fashion shows
Are public-facing runway shows the future of fashion week?BY OSMAN AHMED
22 JULY 2019
Following the British Fashion Council’s announcement that London Fashion Week would be the first of the “Big Four” to sell show tickets to the public, Vogue investigates how the industry is closing the gap between brand and consumer, and whether this will determine the future of fashion week
Christian Dior spring/summer 2020
© Stephane Cardinale-Corbis/Getty
This week, the British Fashion Council announced that tickets for a selection of shows at London Fashion Week will go on sale to the public, with prices starting at £135 and going up to £245 for front row tickets. It’s the first of the “Big Four” fashion weeks to make the move. The participating designers are yet to be confirmed, but the tickets also include access to installations, panel discussions and the DiscoveryLAB, “an experiential space where fashion meets art, technology and music”. The news comes as brands are becoming ever more public-facing—whether it’s offering in-store experiences with designers, bespoke personalisation or speaking directly to customers via social media—and fashion exhibitions at museums are breaking records.
Valentino autumn/winter 2019
© Peter White/Getty
Why is the inclusive vs exclusive balance key?
Inclusivity may be the buzzword on the fashion industry’s lips, but it also presents a paradox if it is reserved for those who seek exclusivity and are able to afford it. As more eyes are on fashion and the public becomes increasingly engaged with the industry’s marquee fashion weeks, the challenge is how to be two things at once: open enough to feel inclusive, closed enough to remain exclusive.
Kanye West Yeezy Season 3
© Kevin Mazur/Getty
Saint Laurent spring/summer 2020
© Presley Ann/Getty
BONNE CHANCE
and keep best scented
Find more:
Kommentare
Kommentar veröffentlichen