SUNNY CHANEL AROMA

GABRIELLE CHANEL
& SERGE LIFAR

A striking vintage print from Gabrielle Chanel's private collection inspired the new eyewear campaign. In 1937, Mademoiselle dedicated this photograph to Serge Lifar, as a token of their lasting friendship. She met the principal dancer of the Ballets Russes in 1924, during production of the ballet Le Train Bleu. Their common artistic interests emerged at a time when hierarchies in the arts were becoming blurred and the creative scene was flourishing. They were both in the modernist vanguard, and appear side by side in this image, their androgynous figures forming a two-tone symmetry of black and white. In pose and setting, this intimate image creates the illusion of a light-drenched beach setting, in a harmonious composition of form and line. The model Adwoa Aboah embodies this sunny modernism.

BACKSTAGE
OF THE SHOOTING

For the Spring‑Summer 2018 eyewear campaign, Karl Lagerfeld opted for a black‑and‑white setting, combining the season’s frames with pearly beads and two-tone knits.

http://chanel-news.chanel.com/en/home.html?utm_campaign=fsh_eye_eyess18_global&utm_source=twitter&utm_medium=smaorganic

BONNE CHANCE